THE JOB WE DO

• Generate Rapid ROI for New Imaging Technology.

Problem
Privately-owned, free-standing imaging centers have invested millions of dollars to acquire new technology and build sufficient capacity to deliver superior customer service.  Generating a rapid return on those investments is a challenge that tests the financial viability of free-standing imaging centers competing with integrated delivery networks and hospital-based modalities.

Solution
My Health Direct delivers rapid ROI on new technology by enabling free-standing imaging centers to market new equipment and excess capacity at the point of referral to new and existing referral partners.  Using MHD, imaging centers can market services at a cost that is less than current expenditures on yellow pages and other advertising and start capturing patient volumes within moments of bringing new equipment on line.

Example
A free-standing imaging center has invested several hundred thousand dollars in new CT technology to meet growing demand in the community. While the technology is a clinical must, the financial risks of the investment are substantial and require a fast return to avoid a serious impact on the center. Utilizing My Health Direct, the imaging center rapidly distributes marketing materials to its existing referral base and a target list of potential new referral sources that enables them to begin scheduling patients immediately on the new equipment. Positioning itself as a Preferred Provider on the My Health Direct search profile of its referral partners, the center is able to lock in the necessary patient referrals to generate the clinical and financial returns anticipated in the purchase pro forma.