THE JOB WE DO

• Successful new market entry for diagnostic imaging.

Problem
As diagnostic imaging chains grow, they often are faced with the challenge of entering new geographic markets. Successfully doing so often means building referral relationships from scratch, and in the face of competition from existing market players such as the hospital, radiology groups, and joint ventures. Building those relationships and generating sufficient volume from them can be a costly proposition that slows the return on investment in new facilities and equipment.

Solution
My Health Direct enables diagnostic imaging centers and chains to rapidly build referral volumes and market share in new geographic markets. Our web-based tool enables point of referral marketing with minimal upfront costs. Coupled with our customizable business development tools, My Health Direct is the fastest and most cost-efficient way to build relationships, market capacity and solidify clinical partnerships in a new market.

Example
A national diagnostic imaging chain (DIC) has identified a new geographic market that is underserved and has a profitable payer mix. Efforts to acquire existing diagnostic imaging centers have proven costly and the DIC has no existing referral relationships in the market.  Using My Health Direct, the DIC Business Development Director circulates MHD marketing materials to potential referral partners, assists them in securing a user ID and password for My Health Direct, and immediately begins marketing calendar capacity to those referral sources.